Spousal Arousal: 4 Elective Makeovers

Updated: October 31, 2008

A new president is about to be elected and that means two regular Joes will suddenly find themselves married to the most powerful politicians in the country. Here's what Obama, Biden, McCain and Palin might like to see from their better halves. Because even the best wingwomen (and man) need a little sprucing up before marching down Pennsylvania Avenue.

On this page:Michelle Obama, Esquire, Cindy McCain, Beer Baroness, Todd Palin, First Dude, Jill Biden, PhD.

Michelle Obama, Esquire

  1. 1 Kevan Hall Designs
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    8255 Beverly Blvd Ste 217, Los Angeles, CA 90048 (map)

    While "change" has been the theme of Obama's campaign, we can't imagine that he wants his fashionable wife to alter her style. This legal eagle famously shops at Banana Republic and The Gap, but she might need to kick it up a notch for affairs of state. African-American Angeleno designer Kevan Hall would be a prime choice. Bonus: Past seasons' themes have included the charity-centric "Out of Africa" line, and that's a look her husband will definitely endorse.

Cindy McCain, Beer Baroness

  1. 2 Shareen Inc
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    350 N Ave 21, Los Angeles, CA 90031 (map)

    With her husband running the race as the "experienced veteran," Cindy's vibrant, bold choices are probably attractive to him in a youthful breezy way, but with the economy in the john, maybe she could keep it upscale while dialing down the flash. Perhaps scoring some deals on affordable, classic vintage in edgy Downtown L.A. at Shareen is just the ticket. Bonus: Timeless frocks may remind her hubby of the fightin' dames he's considered close personal friends for years: Joan of Arc, Mae West, Lady Astor and Margaret Thatcher. (We kid, we kid.)

Todd Palin, First Dude

  1. 3 Mister Freedom
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    7161 Beverly Blvd, Los Angeles, CA 90036 (map)

    This mountain man's macho-talking wife undoubtedly likes his athletic build and carefully crafted facial hair ... but with claims being made about her sophistication level, she might appreciate it if he fine-tuned his look a little. Careful, careful, though--her Valentino-esque wardrobe, all $150K of it--has been big news. Todd reportedly received $5K for his own getups, so maybe he could consider rocking vintage in a mavericky move to confuse the "liberal media elite." Bonus: The name of the shop will definitely excite her.

Jill Biden, PhD

  1. 4 Theory Melrose
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    8428 Melrose Ave, West Hollywood, CA 90069 (map)

    Joe the Senator embraces the idea of being the "everyman from Scranton" who still takes the train home to Delaware every night, but he does wear some awfully chi-chi suits. For his PhD-bearing petite blonde wife, Theory's deceptively simple, urban workwear chic is just the thing for an insider/not-so-insider schoolteacher's wardrobe. Bonus: A line this universally appealing is absolutely gaffe-proof.