7311 Beverly Blvd, Los Angeles, CA | Directions 9003634.076291 -118.349045
Neighborhoods: Central LA, CBS Television City
NOT A SUSHI RESTAURANT – I had the idea that this was a sushi restaurant when reading some of the reviews, but they DO NOT SERVE SUSHI. There is no sushi bar. The serve a little sashimi, but you have to buy about $16-$20 worth at a time. You can't just get a usual personal serving.
The lighting is like a cafeteria and restaurant did not look anything like the photos above. It was anything but pleasant.
And not that it's a big difference, it was just one of many others that I saw vs. what I read here...valet is not $3.50, but $4.50.
I was expecting a much different experience than what I got. Personally, it was very unpleasant.
Go Beyond the Sushi Menu for the Real Treats – Tucked away on a trendy stretch of Beverly Boulevard, Ita-Cho looks like any other sushi bar in L.A. -- but go inside and take a look at the menu and you'll be suprised to find some delights that aren't on every Japanese restaurant's roster. Skip the California roll and sample the other treats. I especially love the miso eggplant (not just for veggie eaters -- it's worth the trip alone to eat this) and the crispy chicken karaage -- crisp-fried, bite-sized bits of marinated boneless chicken. Order several appetizers or small plates and share with your companions, along with a tall Sapporo beer. Soo good!
A great find, can't wait to go back – I read some of the good reviews, but they were old so I wasn't sure what to expect. I'm happy to report that the food blew us away. The style is small dishes, like Japanese tapas. Got the pork, fried chicken, white fish in broth, eggplant, and tofu. Every single dish was simple and elegant, and completely nailed its target flavor. The style was closer to homemade food than restaurant food. The ambience is simple and the service quick. It helped that we came later in the evening, after the big crowds. We'll definitely be going back to try more.
Super-hot Beverly Boulevard may be bursting at the seams, but this reliable Japanese eatery still packs 'em in. – The Scene
Despite the uninspiring industrial space and cheesy tie-dye wall hangings, this crowded restaurant is a favorite with both local hipsters and Hollywood elite. There's often a line, but the food is shuttled to and from the table at such breakneck speed, the wait is never long.
There's nary a clinker on the short menu of traditional Japanese fare, from the firm eggplant served piping hot and doused with sweet miso sauce to spicy, soy-glazed, wheel-shaped lotus roots, similar in taste and texture to bamboo shoots but with an added kick. Sashimi is fresh but unremarkable, and cooked dishes like broiled eel with teriyaki sauce, are flavorful, but slightly overdone. Instead, order Japanese fried chicken, which is crisp and tender, and served with tangy lemon mayonnaise. The dessert menu is limited, and even the server-suggested red bean ice cream tastes more like plain vanilla.
Must try for foodies – If you're looking for typical sushi, go somewhere else. But if you are down to try some japanese beer food, this is a good place. The eggplant with miso sauce will melt in your mouth. Also try the pork and fried tofu.
one of my top ten L.A. faves! – No sushi here, but they serve luscious slabs of sashimi with all the rice you want and some daikon on the side. Albacore sashimi is heavenly. The staff are nice. Try the sauteed peppers, ginko nuts, eggplant and lotus root appetizers. Not cheap but a great treat.
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