1407 Montana Ave, Santa Monica, CA | Directions 90403
34.032336 -118.495027 View Website
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This is such a sweet neighborhood lingerie store. The pieces are upscale so it's where you want to go for a splurge. You will leave with something really special.
Montana Avenue's year-round Valentine paradise specializing in an A-to-Z assortment of heart-shaped gifts, jewelry and comfortably sexy lingerie..
In Short
New York-based owner designer Helena Stuart has uncovered every heart-inspired novelty item imaginable, from red beaded coin purses to plastic pink cookie cutters. But her lingerie collection, Only Hearts, is her claim to fame. Fans dig the comfy cotton tank sets, nighties and panties. Offerings include sumptuous silk negligees, playful babydolls and designer bra and panty sets in sheer, lace and embroidered designs. Tocca candles, lavender eye pillows, pretty hammered jewels, potpourri, bubble bath and Chocoholics body frosting round out the intimate selections. There are also cool Dolce Vita boots and retro Wrangler jeans--to go with a heart-shaped flask of course--for the cowgirl in your life.
Hits: Gracious and well-informed staff, vast selection of truly wearable and still-cool-looking underthings.
Misses: The normal Montana Ave pitfalls--tough parking, high prices.
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