So-so shops at Shoreline Village.
This is a beautiful place near the water but the shops could be a lot nicer. I was disappointed the flag shop is gone and that's where my out of town friends used to buy souvenirs. The vendors do try to put out their best but it is half decent, much better to visit Belmont Shore shops or Main street in Seal beach. The restaurants are wonderful but there needs to be some nice upgrades in souvenir shops for Long Beach. It's a nice layout but needs work with the selection of shops.
Shopping by the beach.
Aside from all the high school kids skateboarding and running around, this is a great place to stroll and window shop because it's kinda calm and peaceful, depending on what time you go, and you can find all sorts of kitschy things in different shops. I like the beachy feel of this place too, makes me want to buy a surfboard and catch some waves.