(626) 304-9521

85 W Colorado Blvd
Pasadena, CA 91105 34.1459 -118.152

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Neighborhoods: South Arroyo, East LA

21CHOICES.COM

Price:

$

Last updated 6.20.11

Category:

Frozen Yogurt Shops, Restaurants, Dessert Shops

Payment Methods:

Visa, MasterCard

Restaurant Special Features:

Family-Friendly Dining

General Info:

Open 7 Days

What People Are Saying About 21 Choices

Featured Review

Ali Dubrow

Contributor

In Short – Families and friends gather inside this red-brick building that delivers non-artificial flavors of frozen yogurt, all of which are completely organic. If Coldstone Creamery was a yogurt shop, this would be it. Customers are constantly kept on their toes with original creations like raspberry splash and chocolate chip cookie dough, which include mix-ins to form customized flavors and are switched-up and made fresh daily. Organic fruit toppings vary from strawberries and bananas to kiwi and pineapple. – – Hits: Employees are extremely friendly and accommodating. The…

Editor's Tips

Know Before You Go:
Lines are rarely short, so anticipate a delay, but free samples make it much more bearable.
Fun Fact:
The store is keen on being "green," with biodegradable cups and spoons.
ambiance
100.0% positive
  1. Its fun to try their daily made flavors and they have TONS of mix-ins which give you endless creative options.
dessert
33.3299994468689% positive
  1. My friends and I have definitely gotten into the southern california forzen yogurt craze, but I often find myself missing the real desserty feel of ice cream with mix ins (cold stone?)
  2. there will always be one flavor you are in love with for that day - and if all else fails, there's chocolate and vanilla!
  3. My favorite is Cookie Parade, which is vanilla and mothers cookies - and something else that I can't really identify, but it's yummy none-the-less.
  4. This is a great place to pick up your dessert.
  5. didn't get any mix ins since I don't like melted ice cream or frozen yogurt.
  6. actually i would say even better than an ice cream place like cold stone's.
food quality
100.0% positive
  1. They have every mix-in fathomable, from fresh fruits to cereal to Twinkies.
  2. My favorite is Cookie Parade, which is vanilla and mothers cookies - and something else that I can't really identify, but it's yummy none-the-less.
  3. They also have ready made flavors that are extremely tasty!
  4. Portion was good and it was really yummy.
menu variety
100.0% positive
  1. Its fun to try their daily made flavors and they have TONS of mix-ins which give you endless creative options.
  2. Friendly, upbeat staff, great yogurt selections!
  3. Even though the place is tiny and always crowded, I love the variety and creamy deliciousness at this place.
overall
94.44000244140625% positive
  1. So, the name may be somewhat of a rip off of 31 flavors, but don't let it bother you because this is the best yogurt place I've been to.
  2. This is a great place to pick up your dessert.
  3. This is a very nice place to go to when you're just walking around Old Town Pasadena.
  4. Located on a corner near a bookstore and some great eateries in Old Town, this 21 Choices is a great place to grab a cold treat after lunch on a warm sunny day.
  5. If you are a fan of frozen yogurt, then this is a great place for you.
  6. While there's not a great place to sit with your fro yo - you can get it and walk around old town pas.
service
92.8600025177002% positive
  1. If the frozen yogurt itself wasn't enough to put a smile on your face, the staff here is so incredibly friendly, it's near impossible to leave in a bad mood.
  2. friendly staff.
  3. The quality of the yogurt is pretty decent, but the service is not great.
  4. Friendly, upbeat staff, great yogurt selections!
  5. The staff is very friendly here and have made some great recommendations.
  6. The folks behind the counter are always friendly & helpful and won't let you pay for your frozen yogurt unless you're happy.
  7. The staff was super friendly and knowledgable.
5 Star Rating: Highly Recommended

03/21/11

Mmmmm....

by xpertee

Best ever build your own ice cream place. They have a large variety of ice cream that you can select from here and toppings as well. Like cereals, candy bars, and fruits. There is usually a line at night though even on cold days.

What you want to order here is up to you! but whatever it is i would recommend adding a twinkie to it! It makes the ice cream creamy! So I recently came to this place and made myself a:

Vanilla

twinkie

rice crispies

oreo

This was super delicious!

5 Star Rating: Highly Recommended

01/12/10

Makes both your tummy and your heart happy

by Erin W Davis

Inspiration for Cold Stone? This place is the original! With all the frozen yogurt places popping up all over, you'd think 21 Choices' business would be lacking, but it continues to boom. People line up for this organic frozen yogurt because, simply put, it is the best! For starters, their flavors like "white butterfinger magic" and "lemon cookie bar" already have toppings mixed into them. And it gets better once you add your own mix-ins the same way you would at Cold Stone. They have pretty much every topping you could imagine so be prepared to experience some major indecision-but in a good way. If the frozen yogurt itself wasn't enough to put a smile on your face, the staff here is so incredibly friendly, it's near impossible to leave in a bad mood.

  • Pros: Friendly staff, best frozen yogurt, organic
  • Cons: Traffic to Pasadena=no fun
5 Star Rating: Highly Recommended

07/03/08

Best Fro Yo EVER.

by missamyk

I love this place. I live in Downtown L.A., but I have no problem making the drive down to Pasadena for this delightful treat. The frozen yogurt is always the highest quality - very light and creamy and smooth, with no weird aftertaste or that sour yogurt flavor. It's impossible to believe this stuff is a low-cal treat. The flavors change daily and are posted on their website. The best I've had there is Cookies & Cream, but it's impossible to go wrong, even with their standard Vanilla. The best part about this place is the endless array of mix-ins. The combination possibilities will stretch your creative culinary muscle. Try pairing banana and macadamia nuts in Valharona Chocolate, or add animal crackers to Vanilla Bean. They have every mix-in fathomable, from fresh fruits to cereal to Twinkies. The only drawbacks are its location, parking (downtown Pasadena can get crazy at night), and the fact that there is ALWAYS a line. But the line moves fast, and the wait (and the drive) is totally worth it.

  • Pros: Great frozen yogurt, large selection of mix-ins
  • Cons: Location, parking, line
4 Star Rating: Recommended

05/28/08

Cold Stone without the calories!!!!

by wam08

I love this place!!! My friends and I have definitely gotten into the southern california forzen yogurt craze, but I often find myself missing the real desserty feel of ice cream with mix ins (cold stone?), 21 choices fills that void without the high calories of ice cream! The yogurt is alot creamier than other frozen yogurt places, but still not too filling. I love that they give you a decent sized portion of mix-ins and actually mix them in like cold stone, not just place a few on top like other frozen yogurt places. Its fun to try their daily made flavors and they have TONS of mix-ins which give you endless creative options. On top of all this it is great that they use biodegradeable bowls and spoons and use organic and fresh ingredients. Its totally worth the wait or the slightly higher cost.

  • Pros: Great flavors, good portions, awsome service
  • Cons: usually a wait
5 Star Rating: Highly Recommended

05/16/08

the best yogurt, period

by chloesantos

creative. friendly staff. worth the wait. there will always be one flavor you are in love with for that day - and if all else fails, there's chocolate and vanilla!

The Details on 21 Choices

Place Categories:

  • incredibly friendly frozen yogurt
  • great yogurt place
  • knowledgable staff
  • cold stone
  • really yummy sized portion
  • cold treat
  • extremely tasty flavor
  • always friendly folks
  • great recommendations
  • not like melted ice cream
  • fails else
  • weird aftertaste
  • love creamy deliciousness
  • great yogurt selections
  • not great service
  • weird sour yogurt flavor
  • fresh fruits
  • creative culinary muscle
  • dirty place
  • pretty decent quality
  • awesome texture
  • favorite cookie parade
  • great eateries
  • love fiancee
  • icky frozen platform
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