Sprinkles Cupcakes

(310) 274-8765

9635 Santa Monica Blvd
Beverly Hills, CA 90210 34.069431 -118.406073

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Neighborhood: Beverly Hills

sprinkles.com/

Hours:

Mon-Sat 9am-8pm

Sun 10am-7pm

Price:

$

Last updated 1.06.12

Category:

Bakeries, Restaurants

Payment Methods:

American Express, Visa, MasterCard

Restaurant Special Features:

Local Favorite, Family-Friendly Dining, Celeb Hangout, People Watching

What People Are Saying About Sprinkles Cupcakes

Featured Review

Contributor

Contributor

In Short – Cocoa brown walls, recessed lighting and a glass-top bar create a clean, postmodern take on a traditional bakery. Except at this place, everyone from soccer moms to agents (okay, agents' assistants) line up in front of the shoebox-sized space lined with trays full of cupcakes baked throughout the day. Recipes call for real lemons and premium vanilla, and the finished products are topped with playful confections or chocolate sprinkles imported from France. The menu changes daily, but may include staples such as vanilla, red velvet chocolate and carrot.

Editor's Tips

Look Good:
Send a box of a dozen or more cupcakes to someone and they will deliver it anywhere in the Los Angeles area; 48 hours notice is required.
Parking:
Street parking can be difficult to find, so opt for the metered lot on Santa Monica and Camden.
Know Before You Go:
Dog-friendly carob cupcakes are for sale, but city health laws prevent pets from coming indoors.
What to Drink:
A full coffee bar is available to offset the rich tastes.
ambiance
80.0% positive
  1. The parking situation isn't good and the line into the itty bitty shop is always horrible.
  2. It's really a nice friendly atmosphere, kind of like a pinkberry cupcake heaven.
  3. wasn't worth the money or the time i spent there - the associates weren't all that friendly and there was def no parking available in the area - go somewhere else in west hollywood
  4. The concept is fun, the cupcakes are good, and I loved the experience!
  5. Each cupcake is fun and has a delicious flavor.
dessert
72.03999996185303% positive
  1. Words truly cannot describe how amazing these scrumptious little cakes are.
  2. The cake itself is pretty dense and flavorless, and the icing is just disgusting.
  3. ...next the strawberry,again moist cake and the icing was delicious and very strawberry in flavor!
  4. Double chocolate was edible,but still not something I could make at home with nice chocolate!
  5. The icing is so rich that its the equivalent of eating 8 Sees candies on top of a mini-cake.
  6. *The cream cheese cocconut one is good.
  7. There is almost a lack of flavor to these expensive little cakes not to mention the dull frosting.
  8. The cupcake was stale and when I got home the "cake" part just fell apart into crumbles.
  9. Very moist cake and the cream cheese topping was excellent!
  10. If you have a sweet tooth this is the place for you, the cupcakes are like little cakes, perfect for two.
  11. They have over 20 enticing flavors and bake with the finest of ingredients including Belgian chocolate and the most expensive vanilla extract in the world!
  12. granted, everything looks great, but we tried three different cupcakes - the cake was pretty bland on all three, and the icing was so sweet it made my teeth hurt.
  13. The cake, which for me is the best part, was dry, dry, dry, dry.
  14. think its a hip shop, and the cakes are aesthetically pleasing, but a better cupcake is to be found at Buttercup on Pico.
  15. Sprinkles is better than My Little Cupcake (very dry), Yummy Cupcake (strange muffin-like texture), Leda's Bake Shop (airy cake, but frosting is whipped + frothy rather than dense, their cookies are amazing though) and Mrs Beasley (dry cake and a mountain
  16. loved the milk chocolate and she absolutely loved the strawberry.
  17. The cake portion tastes terrible!
  18. 2nd being the milk chocolate w/choc sprinkles, very moist and tasty cake with a wonderful milk choc topping and liberal choc sprinkles!
  19. The flavors are creative the frosting is smooth, creamy delicious the cake is fluffy, moist and yes even 2 days later they are still divine!
  20. My favorite flavors are their vanilla, milk chocolate, peanut butter chip, and banana.
  21. While the variety is impressive, the icing is often way too hard, the cake part often dry and overall they taste stale.
  22. If you like good desserts, take your money and go to Doughboys- they have a red velvet cake which is worth waiting outside for.
  23. The peanut butter with chocolate frosting with chocolate sprinkles is my favorite.
  24. highly recommend the red velvet and dark chocolate cupcakes.
  25. AWESOME cupcakes (cakes, cookies and sandwiches too) if the line is too long you can always stare at the ocean.
  26. Or, go to a better bakery that offers cupcakes or cakes that are exquisite and something you couldn't make at home, which is the whole point of purchasing a product.
  27. Only skewed by my own years of baking in my home and eating wonderful deserts around the US and the world.
  28. don't like their normal vanilla or chocolate cake, I actually think it tastes like chalk, but the red velvet cupcakes are what I go for, and they are worth the 5 star rating!
  29. these taste like sponge cake.
  30. yummy, yummy, yummy chocolate cupcakes.
  31. had the red velvet cupcake and was extremely disappointed- the cake was dry and unflavorful, the icing was heavy and sweet.
drinks
50.0% positive
  1. They also had these completely unncessary accessories and the coffee was cold.
  2. Got in my car and while eating my scrumptious banana cupcake I needed a drink of water.
food quality
88.45999717712402% positive
  1. And non service animals in a food establishment GROSS!
  2. mean, for those prices, if the cupcakes aren't fresh, throw them out and make new ones.
  3. These cupcakes are very tasty.
  4. The flavors are creative the frosting is smooth, creamy delicious the cake is fluffy, moist and yes even 2 days later they are still divine!
  5. Every single flavor is delicious and creative, and they melt in your mouth.
  6. But your like a VIP when you call it in because there is no wait and all you have to do is walk in and tell the FRIENDLY (yes I said friendly) SALES STAFF YOUR NAME and bada boom bada bing your out of there with a smile and some delicious cupcakes that ev
  7. yummy, yummy, yummy chocolate cupcakes.
  8. Don't get me wrong I love animals but not anywhere near a public food establishment.
  9. Any cupcake coming from a supermarket would have been far more delicious and worth the money.
  10. The vanilla isnt too sweet, and has such a fresh vanilla flavor and is always very moist.
  11. Lovely if you enjoy caulking paste and day old bread.
  12. Each cupcake is fun and has a delicious flavor.
  13. and there is a sign on the door that says "Please keep the door closed to keep our cupcakes fresh!
  14. If you want a truly delicious Red Velvet cupcake, drive a few miles over to Sweet Lady Jane, theirs in the best in town.
  15. These cupcakes are a prime example of falling prey to the hype of an overrated food.
  16. Sprinkles dishes out the best cupcakes I've ever had, even better than mom's homemade ones from way back when.
  17. They are also continually baking throughout the day so you are likely to get fresh baked cupcakes when you walk in.
  18. Our cupcakes were delicious, however the service was not so hot.
  19. The cupcakes are delicious, but make sure you check the box before you leave.
  20. *foodies will not think they are that great- or anyone with good food experience.
  21. I'm not going to lie here; these cupcakes are delicious.
  22. Not only are the cupcakes delicious the entire Sprinkles experience is delightful.
  23. Stick to your local cupcake shop if you want an authentic, moist, delicious cupcake.
  24. AWESOME cupcakes (cakes, cookies and sandwiches too) if the line is too long you can always stare at the ocean.
  25. 2nd being the milk chocolate w/choc sprinkles, very moist and tasty cake with a wonderful milk choc topping and liberal choc sprinkles!
  26. ...next the strawberry,again moist cake and the icing was delicious and very strawberry in flavor!
menu variety
100.0% positive
  1. While the variety is impressive, the icing is often way too hard, the cake part often dry and overall they taste stale.
  2. love their interesting flavor selections (they change daily).
  3. Sprinkles cupcakes are amazing and the flavor selection is unbeatable.
  4. It's a nice place to go for a treat, variety, and something special.
  5. i'm not sure if it was the selection or taste, but i enjoyed the cupcakes at Sprinkles more than its East Coast competitor.
overall
100.0% positive
  1. heard about Sprinkles and heard it was the best place to go!
  2. overall this is a great place to satisfy a cupcake craving
  3. It's a nice place to go for a treat, variety, and something special.
  4. great cupcake place if, for instance, eating cardboard smeared in frosting is your thing.
  5. It's a good place for tourists to go to just to say that you've been since there aren't many Sprinkles around.
return potential
100.0% positive
  1. Again, these are good cupcakes, but I don't think I would ever go back due to the prices.
  2. But overall, I'll still come back time & time again for the amazing cupcakes, I just wish it was a little more worry free.
service
70.0% positive
  1. We stood in line for about 15 minutes on a Saturday afternoon, which is really not all that bad considering how many people were there.
  2. Our cupcakes were delicious, however the service was not so hot.
  3. When I walked in there was a long line and when I got up to order, they did not have good service.
  4. Wonderful staff.
  5. Bad service like that will keep me from going back.
  6. bought these for a party once b/c i knew people liked them and i tried several tastes but i just don't get it.
  7. The line was winding down the street, happy people walking out with boxes of their favorite cupcakes.
  8. The service is very good, but seriously, you'd be better off making your own cupcakes at home.
  9. Their staff is friendly and nice, but a bit on the young side, so they get sidetracked many times, as customers are waiting (maybe that's why the wait is so long).
  10. It's really a nice friendly atmosphere, kind of like a pinkberry cupcake heaven.
  11. Plus, Hotcakes on Centinela has friendly service, a place to sit down inside - with a better product.
  12. But your like a VIP when you call it in because there is no wait and all you have to do is walk in and tell the FRIENDLY (yes I said friendly) SALES STAFF YOUR NAME and bada boom bada bing your out of there with a smile and some delicious cupcakes that ev
  13. would not go to Sprinkles again because of the lack of flavor in their cupcakes along with their bad service.
  14. The service was not nice and kind, they were dreading to be there.
  15. Their site is user friendly.
  16. wasn't worth the money or the time i spent there - the associates weren't all that friendly and there was def no parking available in the area - go somewhere else in west hollywood
  17. Obviously people don't know a good cupcake
  18. The staff/owners are very nice and accommodating.
  19. BEST CUPCAKES EVER, GREAT customer service AND TASTY/ TRENDY AT AN AFFORDABLE PRICE
  20. And non service animals in a food establishment GROSS!
value
36.559998989105225% positive
  1. If you're looking for REALLY expensive cupcakes then this is the place for you.
  2. Yes, the cupcakes are spendy, but worth every penny.
  3. There is almost a lack of flavor to these expensive little cakes not to mention the dull frosting.
  4. They have over 20 enticing flavors and bake with the finest of ingredients including Belgian chocolate and the most expensive vanilla extract in the world!
  5. The cupcake was big although still a little pricey for $3.25.
  6. overpriced, overrated not worth your $
  7. Pretty overpriced for their size and short shelf-life.
  8. The cupcakes are expensive, but out of this world.
  9. If you like good desserts, take your money and go to Doughboys- they have a red velvet cake which is worth waiting outside for.
  10. Any cupcake coming from a supermarket would have been far more delicious and worth the money.
  11. was so excited to try this place & my boyfriend & I waited in line for 15 minutes, only to get two overpriced cupcakes that were so dry that we had to buy 2 cartons of milk each to get them down!
  12. Parking in this area is a huge headache.
  13. I've sampled the breakfast cupcake, strawberry, red velvet, vanil/milk choc, choc/coconut, pb/choc, pumpkin + lemon ginger at Sprinkles and although the ingredients are quality and the flavors are great (pb/choc, red velvet + pumpkin are standouts), the c
  14. Again, these are good cupcakes, but I don't think I would ever go back due to the prices.
  15. Can't deny the price is high, but who's eating more than one HUGE cupcake, anyway?
  16. It was not cooked all the way and it was like five dollars for one uncooked darn stupid cupcake.
  17. could not believe my eyes, the shape of the cupcake was odd, it had a huge mound of icing & what looked like cheap sprinkles like the ones from the supermarket, it looked ugly.
  18. And it's way too over priced, but they do use the best ingredients so I guess i can't complain.
  19. Cupcakes are good but a bit overpriced
  20. don't like their normal vanilla or chocolate cake, I actually think it tastes like chalk, but the red velvet cupcakes are what I go for, and they are worth the 5 star rating!
  21. te your money!
  22. The cupcakes are too rich, too expensive, and way overrated.
  23. We waited a long line and standed freezing in the cold street,thinking oh this is worth it!
  24. These cupcakes are way overpriced for what you end up getting.
  25. Dry and way overpriced!
  26. wasn't worth the money or the time i spent there - the associates weren't all that friendly and there was def no parking available in the area - go somewhere else in west hollywood
  27. The line is insane and not worth it, and the cupcake is overpriced.
  28. I'm guessing that celebs love this place because its right in their neighborhood and since they're drowning in money they think this place is such a bargain.
  29. was looking forward to having my cupcakes experience like the ones in NY (cupcake cafe on 9th ave/hell's kitchen) what I got was overpriced, overrated cupcake that didn't even come close to my expectations itself !
  30. mean, for those prices, if the cupcakes aren't fresh, throw them out and make new ones.
  31. This $3.25 cupcake is pricey partly because of quality.
wait time
55.56000232696533% positive
  1. But your like a VIP when you call it in because there is no wait and all you have to do is walk in and tell the FRIENDLY (yes I said friendly) SALES STAFF YOUR NAME and bada boom bada bing your out of there with a smile and some delicious cupcakes that ev
  2. was so excited to try this place & my boyfriend & I waited in line for 15 minutes, only to get two overpriced cupcakes that were so dry that we had to buy 2 cartons of milk each to get them down!
  3. AWESOME cupcakes (cakes, cookies and sandwiches too) if the line is too long you can always stare at the ocean.
  4. Their staff is friendly and nice, but a bit on the young side, so they get sidetracked many times, as customers are waiting (maybe that's why the wait is so long).
  5. We waited a long line and standed freezing in the cold street,thinking oh this is worth it!
  6. When I walked in there was a long line and when I got up to order, they did not have good service.
  7. Good cupcakes but long lines
  8. The wait is a bit long, but the cupcake is what my friends and I would call "finger lickin good.
  9. We stood in line for about 15 minutes on a Saturday afternoon, which is really not all that bad considering how many people were there.
1 Star Rating: Poor

12/20/11

Huge disappointment

by TaraKath at Citysearch

I've heard a lot about these cupcakes and how "amazing" they are. This was a huge let down. The cupcakes are dried out and uninteresting. I've honestly had better cupcakes from an in-supermarket bakery. Please don't waste your money on these expensive mediocre cupcakes.

5 Star Rating: Highly Recommended

07/18/11

Mouthgasm guaranteed!

by HillsGuy at Citysearch

What I like most about these cupcakes is the buttery flavor of the moist cake, and of course the generous slathering of frosting.

They are not inexpensive by any means, and there are no cupcakes that are worth $39 a dozen, but splurging every once in a while is not only good for your tastebuds, but good for your soul as well.

4 Star Rating: Recommended

07/13/11

LOve the cupcakes!

by robertwhite16 at Citysearch

Now this is what I call awesome cupcakes! Though I have to wait a little before I can buy (the line was a bit long), it was definistely worth the wait. Took home a bunch for my wife and daughter and they too loved it. A lil pricey for a cupcake but worth it. I'll surely comeback for more

5 Star Rating: Highly Recommended

06/02/11

a mouth watering bomb exploding in your mouth

by jerryvillanesca at Citysearch

There is always a line outside of Sprinkles, and so I was tempted to see what everyone was raving about. Cupcakes have become such a trendy thing around these parts, so I was curious to see if Sprinkles was really worthy of all the attention. After a short wait in the gargantuan line, I will admit it moved pretty quickly, what waited on the other side was definitely the wait. Im a big fan of cupcakes and these were the bomb

1 Star Rating: Poor

06/02/11

A whole lot of hype, a whole lot of nothing special.

by AvaCLA at Citysearch

There is always a line outside of Sprinkles, and so I was tempted to see what everyone was raving about. Cupcakes have become such a trendy thing around these parts, so I was curious to see if Sprinkles was really worthy of all the attention. After a short wait in the gargantuan line, I will admit it moved pretty quickly, what waited on the other side wasn't worth the albeit short wait, nor a second thought. I was surprised that the cupcakes were really nothing special, a little sad and a little disappointed because I've heard such great things. I don't claim to be a culinary expert, but it's a cupcake, a pretty simple thing to evaluate and what I found at Sprinkles was great design, a very smart marketing ploy, and a whole lot of hype. The people who swear by Sprinkles are sheep, who see the masses and think that there must be something to the madness, but honestly there wasn't. Sprinkles is a pretty face without any substance. The cupcakes tasted like a Ralph's cupcake. In a blind taste test, you wouldn't know the difference. Their secret is just under baking the cake a bit, so it stays moist. Not rocket science. Maybe I would have been more sold if the flavors were more gourmet rather than your garden variety of chocolate and vanilla, vanilla and chocolate, and other just run of the mill flavors. Next time I won't waste my time or my money. It's honestly not worth it.

The Details on Sprinkles Cupcakes

Place Categories:

  • good dark chocolate cupcakes
  • overpriced cupcakes
  • love place
  • best red velvet cupcake
  • favorite other flavors
  • very overrated sprinkles
  • highly recommend red velvet
  • like bad service
  • bad service
  • amazing sprinkles cupcakes
  • aesthetically pleasing little cakes
  • fantastic bakery
  • nice flourless chocolate
  • like taste
  • favorite vanilla
  • great customer service and tasty trendy at an affordable price
  • too sweet frosting
  • nice staff
  • loved food experience
  • always happy clients
  • creative single flavor
  • like good desserts
  • cold milk
  • dry chocolate cake
  • absolutely loved strawberry
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