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Iconology - CLOSED

353 S La Brea Ave
Los Angeles, CA 90036
Phone: (323) 965-9666
Citysearch
Hours:
Mon by appointment only, Tues-Sat 11am-6pm, Sun 12pm-5pm

Editorial Review for Iconology - CLOSED – by Heidi Dvorak

In Short
Icons are the theme here, as quotes from Marilyn Monroe, Dorothy Parker and Diana Vreeland cover the walls. This pink-and-black shop touts high- and low-price fashions that make a statement: cult-popular Sabine Schumacher dresses, Jill Stuart fem frocks, Japanamation graphic LeSportsac bags by Tokidoki, "poison" candles and a denim bar featuring Paige Premium Denim. Relax in a Missoni-fabric chair and get iconic guidance from books by Jackie O, Coco Chanel and Carolina Herrera.

Editorial content is independent of paid advertisers. Any expenses are paid for by Citysearch.

Insider Tips

The Extras

Jewelry designer Ann Cherico makes a one-of-a-kind pink cameo, available only at Iconology, along with bone and shark's teeth earrings.

Look Good

Fiji Water, Pellegrino and Orangina are on hand for thirsty shoppers, and the dressing rooms feature real Baccarat sconces.

User Reviews for Iconology - CLOSED

2 Star Rating: Below Average

08/27/2007 Posted by sandygirl67

I went to Iconology and didn't like the fall selection at all! I didn't have any problems getting mugged or whatever the person below wrote, but also, it wasn't the store of the century either as the below comments rave. And if the owner of the store didn't write the comment below this, then I don't know who did. In LA, I would say this store at best is the 25th - 30th best store in LA...

Pros: Staff was nice

Cons: Store smelt odd, poor Fall selection

5 Star Rating: Highly Recommended

06/10/2007 Posted by styleseeker

After several disappointing shopping experiences in L.A. (clothes all the same, miserable service at so-called "hot" boutiques), I stumbled upon Iconology one afternoon. Absolutely wonderful! The stylish owners not only have a beautiful space but their merchandise collections are well-edited and unique. I have even brought friends there to shop and they have all loved the attention and experience. I rarely leave without picking up something fabulous! The owners are unfailingly gracious and make every client feel special. Definitely check it out the next time you are in this cool up-and-coming neighborhood!

Pros: Personalized attention, great merchandise selection.

Cons: None!

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Editor's Review

South La Brea's shopping homage to legendary women boasts upcale, refined accents and a varied selection of dramatic clothing and jewelry.  See the full editorial review.

Insider Tips

The Extras

Jewelry designer Ann Cherico makes a one-of-a-kind pink cameo, available only at Iconology, along with bone and shark's teeth earrings.

More Insider Tips

Directory & Services Information

Parking

  • Metered

Hours

  • Mon by appointment only
  • Tues-Sat 11am-6pm
  • Sun 12pm-5pm

Payment Types

  • American Express
  • MasterCard
  • Visa
  • Discover

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