One of the biggest skate-wear fashion lines in Sweden maintains its under-the-radar cool in L.A..
WESC stands for "We Are the Superlative Conspiracy," a playful declaration of unity among Sweden's mega-popular skateboard and snowboard retailer, its patrons and a long list of sponsored actor, musician and athlete "Weactivists." With menswear along the right wall, women's on left, the garb is a comfy mix of loose slacks, hoodies, lowkey logo tees and Euro tapered shirts. The space seems more gallery than shop, with wood details, big mirrors and great lighting.
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