They're a Nike Tier Zero account holder
so they are the first to get the really limited edition releases that only a handful of stores will get in the whole country... prices aren't cheap and you'll have to wait in a long line.
great place for shoes.
if you're tired of going to your local footlocker and continue to buy the same shoes everyone else has... then go to Undftd in santa monica or L.A. I swing by here once in a while after having lunch at Urth Cafe w/ my gfriend...
But anyways, here they always have fresh kicks for everyone. I haven't stayed in line for the limited edition shoes like my friends have. Still, if you're into today's urban fashion, this is a definite MUST visit.