(310) 394-2402

725 Broadway
Santa Monica, CA 90401 34.0176 -118.4905

Get Map & Directions »

Neighborhoods: Downtown, West LA

myspace.com/shopdame

Years in business

Established in 2005

Hours:

Mon-Sat 10am-8pm

Sun 12pm-6pm

Last updated 12.05.09

Category:

Women's Clothing, Clothing Accessories, Clothing Boutiques

Payment Methods:

American Express, Check, Visa, Discover

What People Are Saying About Dame

Featured Review

Nina Emkin

Contributor

In Short – This light-filled, cheery boutique caters perfectly to its beach-chic, style-savvy customers. The friendly and helpful staff unobtrusively guides shoppers through the wide selection of colorful cardigans, cozy tees, bright sundresses, sleek denim and playful lingerie. For accessories lovers, there are vibrant, patterned tote bags, embellished flip-flops, and the kind of oversized sunglasses that seem designed for stylish jaunts to Malibu.

Editor's Tips

Save Money:
Be sure to check out the sale rack in the back of the store for deep discounts.
Look Good:
Don't miss the deliciously glamorous old Hollywood-inspired mirrors in the dressing rooms.
Know Before You Go:
The most convenient parking for Dame is on the street, so be sure to bring quarters.
ambiance
100.0% positive
  1. Being in Santa Monica its location is perfect and parking very easy but, mostly, what DAME offers in unbelievable:
  2. The intimate atmosphere and friendly employees make shopping at DAME like getting a drink at CHEERS!
drinks
100.0% positive
  1. The intimate atmosphere and friendly employees make shopping at DAME like getting a drink at CHEERS!
overall
100.0% positive
  1. It really is the greatest store in LA, beautiful dresses, amazing jewelry, and the owner is just makes you feel as though you are looking through your own closet at home.
  2. Love going shopping at this great store, packed with the latest styles and most helpful sales people.
  3. Dame is a great place to shop.
service
100.0% positive
  1. Without being overbearing the staff at Dame is genuinely helpful in a way that is unique to this day in age.
  2. Plus her handpicked staff is AMAZING when she's not there.
  3. The owner, Dana, is friendly with lots of great ideas for whatever the occasion.
  4. The intimate atmosphere and friendly employees make shopping at DAME like getting a drink at CHEERS!
  5. The staff, and in particular the owner Dana, is super helpful, has great ideas and really knows how to put a look together for you.
  6. Love going shopping at this great store, packed with the latest styles and most helpful sales people.
  7. Owner Dana has an impeccable eye for fashion and all the staff are very helpful without being 'in your face'.
  8. Only last week I went in there to try on some really nice tight fitting outfits and the staff there are so amazingly hel.
  9. The clothes are fantastic, and the staff is super helpful.
  10. What I love about DAME is that not only do I come away with amazing pieces destined to be received with compliments, but I also come away happy to know that there are still such pleasant people in the world like the owner and staff of this wonderful bouti
  11. love that I can come in, ask the advice of people who have great taste and know that I'll get a sincere answer.
value
100.0% positive
  1. beautiful and stilish dresses at the right price, unique jewelry, shoes and bags.
  2. every single piece is gorgeous and the prices are very affordable.
  3. The prices are reasonable and the merchandise looks like she may not shop at the same old places the other LA boutiques do.
  4. From Level 99 denim (love those wide leg jeans with the huge cuff) to the sweet dresses, I usually manage to take home more than one new piece of clothing without even coming close to breaking the bank.
  5. If you are looking for a personalized shopping experience at great prices definately check out Dame.
5 Star Rating: Highly Recommended

10/06/09

My Favorite Boutique

by For Our Cause

I have been coming to this store since it opened and have found wonderful pieces every, single time. Owner Dana has an impeccable eye for fashion and all the staff are very helpful without being 'in your face'. It's the best.

  • Pros: Fabulous store - Gorgeous, affordable stuff
  • Cons: NOTHING
5 Star Rating: Highly Recommended

08/05/09

Dame's the best

by YoginiAthena

I love the way the store is put together. It's easy to navigate through the variety of accessories, clothes, shoes and anything else that suits my fancy. The owner, Dana, is friendly with lots of great ideas for whatever the occasion. Every time I go in there I feel immediately at ease and enjoy the shopping experience.

  • Pros: The location: Not on the Promenade
  • Cons: None
5 Star Rating: Highly Recommended

08/04/09

All the latest styles

by nr2610

Love going shopping at this great store, packed with the latest styles and most helpful sales people. You will always find something fabulous and different, i get many compliments whenever I wear something from DAME.

  • Pros: Great prices and great styles
  • Cons: None
5 Star Rating: Highly Recommended

08/04/09

What a boutique!

by Smolark

Cute little shop with a variety of Sharp clothing, shoes, belts and jewelry.

When you enter the boutique the owner, Dana and staff make you feel at home. They are very friendly and helpful.

They can pick out what would look great on you and put the outfit together with ease.

Great boutique to put on your list when visiting Santa Monica.

See you next year:)

Marlene

  • Pros: Very reasonable and stylish boutique
5 Star Rating: Highly Recommended

12/05/07

Favorite Los Angeles Clothing Store

by rubitooz

Dame is my absolute FAVORITE store in Los Angeles. There is such a fabulous mix of casual pieces with great jeans and tees to some of the most beautiful dresses and outfits for the evening / playtime. Dana really knows what pieces will work for her clients and her expertize with fashion really shows through in the clothing at Dame. The accessories are also amazing and eclectic with beautiful jewelry pieces, funky sunglasses and amazing belts by designers such as Nikki Jaggs. If you like shopping for lovely things in a completely NON pretentious environment, YOU WILL LOVE THIS STORE.

  • Pros: Great clothing and accessories and GREAT attitude
  • Cons: Can't think of any

The Details on Dame

Place Categories:

  • love this store
  • beautiful dresses
  • super helpful handpicked staff
  • great shopping experience
  • unique jewelry
  • amazing accessories
  • very affordable prices
  • good taste
  • like shopping
  • favorite petite spa
  • cool california cool style
  • cool dame
  • super helpful owner
  • great wide leg jeans
  • good gracious personality
  • great pleasure
  • very helpful fashion
  • friendly employees
  • huge cuff
  • compliment outfit
  • amazing accesories
  • amazing nails
  • good sales
  • most helpful sales people
  • great bags

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