Theory
West Hollywood, CA 90069
Phone: (323) 782-0163
- Hours:
- Mon-Fri 11am-7pm, Sat-Sun 12pm-6pm
Editorial Review for Theory – by Nina Emkin
In Short
The brand's first Los Angeles outpost, this airy architectural space is an ode to the chic urban woman. For the office, there are slim, sharply tailored suits in shades of gray and black; for date night, there are sultry pencil skirts and billowy tops in graphic prints; for running around town, nothing beats the brand's legendarily flattering trousers. The friendly staff will also help guide shoppers to the paparazzi-proof sunglasses and starlet-worthy leather totes.
Editorial content is independent of paid advertisers. Any expenses are paid for by Citysearch.
Insider Tips
The ExtrasCheck out the brand's website for info on the Icon Project, Theory's philanthropic branch.
Know Before You GoThere are also men's clothes here: yummy cashmere sweaters in sea glass colors, crisp suits and impossible-to-resist Jack Black grooming products.
Save MoneyAsk the staff about sales--the signage can be easy to miss.

