American Rag
Los Angeles, CA 90036-2910
Phone: (323) 935-3154
- Cross Street:
- Between 1st Street and 2nd Street
- Hours:
- Mon-Sat 10am-9pm, Sun 12pm-7pm
Editorial Review for American Rag – by Nina Emkin
In Short
Long a favorite of L.A.'s best-dressed ladies and gentlemen, this warehouse-inspired La Brea boutique is stocked with duds for every occasion. Sweet Jenny Han sundresses, demure Theory blouses and super-soft Mike and Chris leather jackets will entice the girls, while the Paul Smith cardigans and Ksubi tees will make every guy look positively dapper. There's also a wide selection of well-curated vintage pieces, from shrunken belted coats to flirty shifts in wacky colors.
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Insider Tips
ParkingParking is a bear in this 'hood, so use the lot in the rear next to Not So Far East, which is located just south of American Rag on La Brea.
The ExtrasTo complete every outfit, there's yummy lingerie by Hanky Panky and Belabumbum. Boys will go ga-ga for cult favorite boxer briefs by 2(x)ist.
Know Before You GoShoppers who have expended all their energy trying on clothes can get a boost from the charming attached French cafe.
User Reviews for American Rag
03/23/2008 Posted by partigoer
American Rag's denim bar changes time by time. Every time I go there, I find that they have new cool brands and styles coming in. I never wanted to look the same as everybody on the street. They carry a series premium denim that you may not find elsewhere. I got my bf a pair of Vintage China jeans with a lot of beautiful details on the back pockets. He loved it.
Pros: denim bar
Cons: vintage clothes
03/04/2008 Posted by thejoneses
Generally speaking, I am always wary of stores with sh*tty return/exchange policies (or lack thereof). So I guess I should have taken it more to heart when, at checkout, I noticed a sign behind the counter that explained American Rag's return policy (no refunds, exchange or store credit only, must be within 7 days of purchase, new merchandise only, with receipt). Now I am not in the habit of buying things to return/exchange them, but I don't think it's unreasonable to expect decent customer service if you're buying a premium product. So when I pay $200 for a pair of jeans, you better believe I expect the customer service to back it up. This past weekend, I paid my first visit to American Rag's denim bar, which is, to be fair, pretty fantastic. I tried on a ton of jeans and finally decided on 2 beautiful pairs, the size of one of which I was going back and forth about. But I figured, if I need to exchange them, I'll just bring them back with the receipt sometime this week. After wearing these jeans for (literally) less than 5 minutes at my house one morning a few days later, I decided I definitely needed the smaller size. So I take the jeans (I had cut off the tag but still had it), the receipt, and the bag, call ahead to make sure they will let me exchange them (they said sure, no problem), and go to the store on my lunch break. I take the smaller size up to the counter for the exchange, and the guy tells me he can't exchange them. At first, I was befuddled, but then I find out that the denim bar manager (who was not only completely unhelpful but a pretentious biotch) went to the guy at the register while I was in the dressing room and told him that the jeans I brought back "looked like they had been worn" and "smelled." Um, WHAT?! I was so shocked, I couldn't speak. The guy finally put the exchange through, although not without attitude. But then, if I made $10 an hour, I'd probably be a biotch too.
Pros: Good denim selection
Cons: Bitchy & unhelpful staff, total lack of customer service, holier-than-thou vibe, WAY-overpriced vintage items
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