10/17/06

Luxurious casual wear for the beach girls.

by Contributor

The Scene
This fashion forward storefront is crammed with upscale duds for every kind of California girl. Yoga goddesses, beach bums, bohemians, and artistes browse this relaxed, cottage-like space for wardrobe staples. Though the designs are funky and young, the color palate of the shop is decidedly neutral and feminine, with lots of buttery yellows, golden beiges and soft pinks. The exuberant staff happily showers customers with attention, or quietly lets them browse--there are no pushy salesgirls here.

The Goods
For women who prefer comfort over flash, but don't opt for the frumpy look this place is heaven. Juicy Couture linen drawstring pants and flip-flops are a staple, as are flowery and loose Plenty sundresses. Girls with more edge go for the Lotta blouses and skirts, made of antique salvaged fabrics, or funky deconstructed Rozae Nicols pieces. Even basic T-Shirts are luxe, like Petit Bateau undershirts in dozens of styles and colors.