Brooklyn Projects Skateboard

Sneakers, sweatshirts, skateboards--this gallery-like Melrose boutique has authentic street style on lock.

by Nina Emkin at Citysearch

In Short
The sharpest sneakerheads and skaters around know that this shop is ground zero for street-chic. Want acid-colored hoodies in graphic prints? They've got 'em. Or how about cotton tees silkscreened with artsy, off-kilter images? They've got those, too. Crisp denim that would look great at the skate park or on date night? Check. And don't forget about the shoes. This boutique is famous for carrying limited-edition sneakers from the most important brands around: Nike, C1RCA, DC. Girls are welcome, too--there are itsy-bitsy denim cutoffs and super-soft Obey tanks, and even ghetto-fabulous handbags for special occasions.

Hits: The people-watching on Melrose is enough, in and of itself, to make this shop worth the trip.

Misses: The staff is friendly but not terribly involved. Don't expect a ton of customer service unless you ask for it.