With more than 50,000 electronic items in each store, this high-tech superstore offers one-stop shopping and service for professionals and hobbyists.

by Nancy Hunter

In Short
Family-founded in the heart of Silicon Valley in 1985, Fry's has become a staple for technophiles in the Western U.S. Keeping up with the latest technological trends, it offers quality computer hardware and software, audio and video equipment and telecommunication products. Each store, which range in size from 50,000 to 180,000 square feet, decorates the aisles with its own unique theme--from Alice in Wonderland to Atlantis--making every shopping trip a fun experience.